KEYNOTE THREE
Thinking
Inside
The Box:
How tough times fuel true creativity and innovation
Topics: Innovation, Limited Resources, Working Within Constraints
We’ve all said it: “If only I had _____________ , then I could do _____________ .”
We’re convinced that the only thing standing between us and our best work is more money, more time, more resources, more buy-in, a better team, a better boss, a better piece of software… the list goes on.
But the truth is, real creative work thrives within constraints.
True creative work exists in the gap between what you have and what you think you need. After all, if you had everything you needed, you wouldn’t need creativity at all.
True creativity showed up when the Apollo 13 astronauts had to make square filters fit round tubes. It showed up when a global pandemic made in-person work a liability. And it’ll show up for you too, once you let go of your misguided beliefs about what true creativity requires.
In this talk, Kyle will:



