Books
How
Ideas
Work
A Proven System for Generating Better Ideas, Faster
For 20 years, Kyle Scheele has been chasing one question: Where do great ideas actually come from? His search led him to bestselling authors, award-winning filmmakers, entrepreneurs, musicians, and innovators across every industry — people whose work depends on creating things that didn’t exist before.
At first, their answers seemed completely different. Then Kyle noticed something surprising:
every breakthrough
followed the same underlying pattern.
In How Ideas Work, Kyle shares that pattern — a simple, repeatable cycle that explains how ideas form, how they grow, and how anyone can learn to generate better ones. Drawing from years of research and real-world experiments seen by millions, he shows why creativity isn’t a mysterious spark reserved for a select few, but a process anyone can use with confidence.
Blending humor, insight, and hands-on examples, How Ideas Work offers a practical guide to getting unstuck, finding connections others miss, and moving ideas into action — even when the path forward feels unclear.
How Ideas Work is a book about creativity, but it’s really a book about possibility:
what becomes achievable once you understand how ideas actually work.
HOW TO
HOST A
VIKING
FUNERAL
The Case for Burning Your Regrets, Chasing Your Crazy Ideas, and Becoming the Person You’re Meant to Be
When Kyle Scheele turned 30, he didn’t throw a birthday party — he burned a 16-foot cardboard Viking ship.
What started as a symbolic goodbye to the regrets of his twenties turned into a global moment of healing when the video went viral. Soon, Kyle was building a second, even bigger ship and inviting people everywhere to send in the things they wanted to let go of. More than 20,000 people participated.
In this funny, heartfelt, and moving book, Kyle shares what he learned from those stories (and from his own) about releasing the past, quieting self-doubt, and creating the space to become someone new.
How to Host a Viking Funeral is a reminder that letting go isn’t about who we were; it’s about who we’re still able to become.
Acclaim
“[A] manifesto for the beauty of crazy ideas.”
—Jon Acuff, New York Times bestselling author of Soundtracks: the Surprising Solution to Overthinking
“Wise, funny, and surprisingly poignant
this book teaches us the most important lesson there is: how to be a better human being.”
—Bob Goff, New York Times bestselling author of Dream Big and Live in Grace
“A hilarious, wise, and inspiring roadmap for life.
Kyle Scheele bravely bares his own vulnerabilities to show us that what we reject most in ourselves are often the very things that connect us all as humans.”
—Qian Julie Wang, New York Times bestselling author of Beautiful Country
“With humor, heart, and a whole lot of cardboard, Kyle Scheele delivers a blast of creative inspiration.
Here we have something truly special — a reminder that we each already have the materials needed to live a life packed with beauty and joy.”
—Brad Montague, New York Times bestselling author and illustrator of The Circles All Around Us
A Pizza with Everything on It
One father-son duo make a pizza so delicious, and so over-the-top with toppings, that it destroys the universe — and will surely melt readers' minds and hearts, like warm mozzarella.
It's a tale as old as time: a kid wants to make a pizza with his dad, but not just any pizza… he wants a pizza with everything on it. That's right, everything. But as the toppings pile on, this father-son duo accidentally create a pizza so delicious, so extravagant, so over-the-top, that it destroys the universe—and the cosmos go as dark as burnt crust. Will anyone enjoy pizza ever again?
At turns heartwarming, hilarious, and completely out of this world, Kyle Scheele and Andy J. Pizza deliver a riotous adventure that will melt readers’ minds and hearts and leave them calling for a second helping.
Amazon Editor’s Pick and
“Catnip for pizza's many fans, and something more:
a joyful tribute to a parent and child who are two peas in a pod within a wide universe of families and pizzas.”
—Publishers Weekly
“The book is lighthearted in tone, while expertly depicting the bond between father and child.
The bulbous, cartoony illustrations complement the zany plot… Vast spreads and deep, saturated hues strike a vibrant contrast in the fantastical outer space scenes. Deliciously absurd, serve this tale to readers looking for fun and hilarity."
—School Library Journal
“A delightful collaboration.
The sheer joy of Pizza's illustrations becomes palpable in a savory series of tomato-saucy full-bleed spreads that capture the majesty and scope of a new universe made of pizza. Scheele's hilarious concept and Pizza's endearing pencil-and gouache art capture some real heart in the father-son relationship. And what is pizza, really, but the great connector? Its power is on full display here, and a brilliant case cover mimicking a pizza box hidden underneath the book jacket is the cherry on top of this savory screwball romp. Delicious.”
—Booklist, starred review
A Sundae with Everything on It
Yet another deliciously hilarious picture book adventure that will melt your heart.
Embark on a quest for dessert that is truly out-of-this-world in this deliciously funny family adventure tale.
Sure, it’s hard to find a bowl big enough for an asteroid-size scoop of ice cream, but when your mom is a quantum physicist who also happens to be the inventor of a space-time travel device, the sweet taste of success is all but guaranteed.
Get ready for a joyride around the Spooniverse as this mom and son duo embark on an interdimensional quest for the perfect dessert!
“From the creators of A Pizza with Everything on It comes an independently entertaining and equally appealing tale where imaginative science meets taste buds.
The plot is a delightful whirlwind of creative adventure that will inspire and ignite young readers.”
—Booklist
“There’s a delightfully madcap, Magic School Bus energy behind this premise as a simple trip for ice cream transforms into an out-of-this-world, sci-fi adventure.”
―The Bulletin of the Center for Children's Books